Online booking for business websites: tools and costs in Australia (2026)

What booking tools charge, read from each tool's own pricing page on 6 November 2026, how a booking tool connects to your website, and how our Specialist build includes booking integrations.

By Vish Rathnayaka 6 November 2026 11 min read

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On 6 November 2026 we read the pricing pages of 10 booking tools that publish their prices. Five have a free plan: Square Appointments, SimplyBook.me, Setmore, ServiceM8 and Halaxy’s core platform. Paid plans are priced per practitioner, per team member, per location or by how many bookings or jobs you take each month. Nookal’s own example is A$208 a month before GST (the 10% goods and services tax) for six practitioners on its Essentials plan. ServiceM8’s paid plans start at $29 a month including GST. Some tools also take a share of each booking or payment, such as Rezdy’s 3% per online booking. You connect a tool to your website with a Book button, by placing its booking page inside your own page, or with a booking link on your Google Business Profile. Our Specialist build, from $1,500 inc. GST, includes integrations such as booking engines.

Booking tool prices, as published on 6 November 2026

Every price below was read from the tool’s own pricing page on 6 November 2026. Tools show their prices in different currencies, and some include GST while others don’t, so the table says which. This is a selection grouped by the kind of business each tool is made for, not a ranking.

Clinics and allied health

ToolPublished priceCurrency and GSTFree plan or trialOther fees
Cliniko (practice software for health clinics)US$45 a month for 1 practitioner (about A$64.16). US$95 for 2 to 5 practitioners (about A$135.44). US$145 for 6 to 8 (about A$206.73). Up to US$395 for 26 to 200US dollars. No tax wording on the pageFree for the first 30 days, no payment details neededText messages (SMS) 10¢ each
Nookal (Australian practice software)Nookal’s example for 6 practitioners: Essentials A$208 a month (A$34.67 per practitioner). Professional A$225 a month (A$37.50 per practitioner). Enterprise “Let’s talk”. Online bookings are on all three plansAustralian dollars, excluding GST30-day free trial, no credit cardAppointment reminder texts $0.12 each (Essentials)
Halaxy (Australian practice software)Core platform free, and it includes online bookingsCredits A$0.15 to A$0.22 each, including GSTCore platform freePay-as-you-go credits for SMS and add-ons. Card payments from 1.5% per transaction
Dentally (dental practice software)“Contact us” on all three plans. Online appointment booking is in Essentials and Pro, not StarterNot publishedNot publishedNot published

Beauty, wellness and appointments

ToolPublished priceCurrency and GSTFree plan or trialOther fees
Fresha (salons, spas and beauty)Independent A$44.95 a month (one calendar column). Team A$29.95 per team member a month. Custom rates for over 20 team membersAustralian dollars, excluding 10% sales tax7-day trialDirect booking links are free. New clients who find you through Fresha’s own marketplace: 20% one-time commission, minimum A$8. No fee on returning clients. Online payments 1.59% + A$0.28
Square AppointmentsFree $0 for a single location, and it includes an online booking website. Plus $40 a month per location. Premium $90 a month per location. No staff limit”$” on Square’s Australian page. GST not statedFree planOnline card payments 2.2%
SimplyBook.me (general booking software)Free A$0 (50 bookings a month, 1 provider). Basic A$14 a month, or A$11.67 a month billed yearly (100 bookings, 5 providers). Standard A$28 or A$23.33 (500 bookings, 15 providers). Premium A$80 or A$66.67 (2,000 bookings, 30 providers)Australian dollars. No tax wording on the pageFree plan, renewed monthlyCustom domains and SMS paid separately
Setmore (appointment scheduler)Free $0, up to 4 users, unlimited appointments, with a free “Book Now” button for your website. The paid plan’s price conflicts on the page, so we’ve left it outNo currency code or tax wordingFree planSMS reminders, deposits and 2-way calendar sync are not on the free plan

Office software, tours and trades

ToolPublished priceCurrency and GSTFree plan or trialOther fees
Google Workspace (appointment booking pages in Google Calendar)Starter $9.90, Standard $19.80 and Plus $30.90 a user a month. Google says some appointment schedule features need an eligible Google Workspace or Google One subscriptionAustralian dollars, not including taxAn introductory discount was showing; prices here are the standard onesNone listed
Microsoft BookingsA booking page linked to Outlook, included in some Microsoft 365 plans such as Business Basic, Business Standard and Business PremiumWe couldn’t read Microsoft’s Australian pricesNot readNot read
Rezdy (tours and activities)Foundation $49 a month, Accelerate $99, Expansion $249No currency code. Prices exclude GST in Australia21-day free trial, no credit card3% per online booking, which you can absorb or pass on to your guests. $1, $0.85 or $0.70 per offline or agent booking
ServiceM8 (job management for trades)Free $0 (1 user, 30 jobs a month). Starter $29 a month (50 jobs). Growing $79 (150 jobs). Premium $149 (500 jobs). Premium Plus $349Australian dollars, including GSTFree plan and a 14-day free trialSMS 10c each on the free plan. Card payments from 1.89% + 30c down to 1.19% + 30c

Glofox, a booking platform for gyms and studios, publishes no prices. Its pricing page is a quote form.

US dollar prices are converted at the Reserve Bank of Australia’s rate on 5 November 2026 (US$0.7014 to the Australian dollar), before any tax, bank or card currency fees. They’re a guide only.

What connecting a booking tool to your website involves

The booking tool does the booking. Your website gives people a quick way to reach it. There are three common ways to connect the two.

1. A Book button or link. The button opens the tool’s own booking page. Square lets you add a “Book Appointment” button to your website or email signature, or paste in your booking link. Square also gives you HTML code (web page code) to paste into your site, which takes clients to the booking flow in another tab or window. Rezdy gives you a snippet of widget code (a widget is a small tool that sits on your page) that adds a book now button to your website. Halaxy offers “a simple button” that links to your Halaxy booking page. Setmore’s free plan includes a “Book Now” button for your website.

2. The booking page inside your own page. This is called embedding: the booking page shows inside your website. The tool gives you a code snippet (a few lines of code it creates for you), and it’s pasted into your website where the booking page should appear. In Cliniko, an administrator copies the embed code from the online bookings settings. Google Calendar lets you embed an inline booking page on your website. Halaxy lets you embed the full online bookings page in your website. Mindbody’s widgets work by copying a snippet of text and pasting it where you want it on your website.

3. A booking link on your Google Business Profile. Your Google Business Profile is your business listing on Google Search and Maps. You can add links such as “Book an appointment” or “Make a reservation” to it, up to 10 links per category, and mark one as your preferred link.

A few things to know before you start:

  • Set up the tool first. Square asks you to publish your online booking site before you add it to another website. In Cliniko, only administrators can copy the embed code.
  • Some tools need an extra login. Mindbody’s website widgets use a separate branded web account, which is different from your normal Mindbody login.
  • Check your plan includes it. Google says some appointment schedule features need an eligible Google Workspace or Google One subscription, and that your booking page is always public.
  • Your website platform. Rezdy says its widget works with any website platform and should only take a few minutes to set up, with no CSS (styling code), API (a connection between two systems) or plugins required.

Booking integrations in our Specialist build

Our Specialist build starts at $1,500 inc. GST, one-off. It’s made for regulated industries and businesses targeting niche buyers, with compliance and integrations built in. Booking tools are included in its integrations. Which tool you use, and whether it connects with a Book button, sits inside your page or both, we work out with you on the call.

It includes everything in our Standard build, such as a tap-to-call button, a quote or booking form, pages that load in under a second on 4G, and a Lighthouse score of 95+ on mobile (Lighthouse is Google’s speed score). On top of that you get:

  • Integrations included: booking engines, Google Business schema (behind-the-scenes code that describes your business to Google) and capability PDFs (downloadable documents that show what your business can do).
  • More advanced custom design, made for your industry: tradie, allied health, cosmetic clinic, real estate or hospitality.
  • Industry compliance built in, such as AHPRA (the health practitioner regulator) rules, ACCC (the consumer watchdog) rules and GST display rules. We build the layout the rules call for and check it before launch. It isn’t legal advice.
  • Up to 15 pages.
  • Unlimited revisions.
  • Security hardening and vulnerability fixes at launch.
  • Free hosting with no ongoing cost. Your site runs on your own Cloudflare account (Cloudflare is the hosting company), on Cloudflare’s free tier.
  • You own it. Your site, its code and its content are yours.
  • A care plan is optional, from $79 a month with compliance update monitoring and 30 minutes of content updates. Cancel any month with 14 days’ notice.

Specialist builds are delivered within 7 business days of the kickoff call.

Aesir Legal, a Perth law firm practising commercial law, was a Specialist build. Its site has a “Book a free consultation” button that leads to a consultation request form.

Need links to your booking and business software on a bigger or different project? That’s a custom quote, and we do those too. We quote it in writing before any work starts, at a fixed price wherever we can.

Start a Specialist build, or see every package on our pricing page.

If your site needs more than 15 pages

Beyond our fixed packages, each newly designed page is quoted at roughly $100 a page up to 15 pages, with a per-page discount above 15. We count uniquely designed pages. Blog posts and news articles aren’t counted, and privacy and terms pages generally aren’t either. As a guide, that’s about $1,000 for 10 pages, about $1,900 for 20 and about $2,500 for 30. The exact price is fixed in writing on the 30-minute call before you pay, and the timeline is agreed in writing on the same call. Bigger builds get unlimited revisions until you’re 100% happy, and hosting is usually free, confirmed in your quote. You can pay 50/50, half at the start and half at launch, or split payments through Klarna.

We’re not tied to one platform. If you want WordPress, we build on it. We recommend the setup that suits your project, and you choose. The price is fixed in writing before you pay, and free hosting applies on our usual setup.

See website cost by number of pages for how that compares.

Frequently asked questions

Is there a free online booking tool for an Australian business? Yes. On 6 November 2026, Square Appointments, SimplyBook.me, Setmore and ServiceM8 each showed a free plan, and Halaxy’s core platform, which includes online bookings, was free. Free plans have limits, such as one location on Square, 50 bookings a month on SimplyBook.me and 30 jobs a month on ServiceM8.

How do I add online booking to my website? Add a Book button that links to the tool’s booking page, or paste the tool’s code snippet into your website so the booking page shows inside it. You can also add a booking link to your Google Business Profile.

Do you connect booking tools to the websites you build? Yes. Booking tools are included in our Specialist build’s integrations, from $1,500 inc. GST. Anything bigger or different, such as links to your booking and business software on a larger site, is a custom quote, given in writing before any work starts.

Does your $500 build take bookings? Every $500 Standard build includes a tap-to-call button and a quote or booking form. If you want a booking tool connected, our Specialist build includes it.

Home page of the Aesir Legal website on a laptop screen
Home page of the Aesir Legal website on a phone screen
Recent build: Aesir Legal, Perth law firm (opens in a new tab)

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